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South Australia to wine and dine Californians

Over 70 Australian exhibitors will present more than 200 new food and wine items at the Australian Specialty Foods and Wines Expo to be held in Los Angeles on Friday 20 January.

The resounding success of last year’s Australia Week activities helped participating companies secure commercial food and beverage business deals in the US worth more than $1 million.

South Australian companies such as Vili’s Pies & Pasties, Longview Vineyard and Barossa Olive Oil Company (Ollo) will exhibit and sample their products to more than 400 food and wine trade contacts, executive chefs from Los Angeles area restaurants, top caterers, large distributors, small speciality importers and trade media.

Austrade Senior Trade Commissioner in Los Angeles, Kylie Hargreaves, said that participating companies have an excellent opportunity to showcase their quality products directly to key US product buyers and gain access to a market that has nearly 42,000 supermarkets in comparison to the 3700 in Australia.

“This event will promote the best of Australian food and beverage to distributors and buyers from supermarkets, restaurants and caterers from across the United States,” Ms Hargreaves said.

“Building on the remarkable success of Australian wines, Australian specialty food products are increasingly sought after items in the US market, offering companies exciting exporting opportunities.”

Austrade’s Business Development Manager for Food, Peter Brennan, has been working closely with many of the companies participating in this event.

"For US buyers the appeal of an event such as this is that they know they will see more than 200 new products which are not yet in the US market and they can taste, feel and smell all of them, all in one spot,” Mr Brennan said.

A vast array of food and beverages from across Australia will be showcased at the Expo including seafood, macadamia oils, antipasto, herbs and spices, sauces, honey, artisanal cheeses, confectionary, beer, wine and other non-alcoholic beverages.

The Australian Specialty Foods and Wines Expo is part of G’Day LA: Australia Week 2006, a seven day celebration of art, commerce, culture and history highlighting Australia’s vitality as both a place to visit and a place to do business in the 21st Century. Australia Week showcases all things Australian from food and wine, film, arts, fashion, lifestyle, trade and investment to indigenous culture and tourism.

Australia Week 2005 led to more than $5million in confirmed trade outcomes from Austrade clients, ranging from new joint ventures, fashion sales, record deals and food sales. Australian companies participating in Australia Week also benefit by supporting their agents in-market, finding new customers, enhancing existing relationships and leveraging the media opportunities.

Austrade now provides support for Australian exporters in the US market with representation in 18 US cities and a dedicated network of USA Export Advisers around Australia.

G’Day LA: Australia Week 2006 is produced by the Department of Foreign Affairs and Trade, Austrade, Tourism Australia and Qantas Airways in conjunction with State Governments and key private sector sponsors. For further information visit: www.australia-week.com

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