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Wanted: Aussie wine expertise for Argentina trade show

Austrade’s stand at next year’s viticulture trade show, SITEVI Mercosur in Argentina, will be the place to be for Australian businesses with wine technology expertise. This and more about the event was reported in the Australian & New Zealand Grapegrower & Winemaker in its December 2005 issue.

“The Austrade stand at SITEVI Mercosur (Mendoza, Argentina from 3–6 May 2006) will provide a perfect showcase for Australian businesses to increase awareness about what they have to offer and possibly open up new opportunities for them to export their products or services to Argentina – the fifth largest wine producing country in the world,” Parliamentary Secretary to the Minister for Trade, Senator Sandy Macdonald said.

“Australia’s expertise in agricultural/wine technology has been honed to an exceptional standard due to the demand for quality products and services around the world. Currently our agricultural/wine technology related exports are worth approximately $51 million.

“The trade show is the most important wine and fruit tree technology event in South America. The majority of visitors are Argentine and are on the lookout for a wide range of wine technology related products and services including irrigation, disease control, viticulture machinery, solutions to climatic hazards (hail, frost, hot winds), packaging, labelling, international marketing, education and training and wine tourism.

“Mendoza, where SITEVI Mercosur is being held is the hub of Argentina’s wine industry. The region produces over 70% of Argentine wine. While foreign investment (French, Dutch, Italian, Spanish, US and Chilean) has brought modern grapegrowing methods and wine production technology to the country, local wine producers are constantly on the lookout for innovative technologies,” Macdonald said.

SITEVI Mercosur is held in Mendoza every two years. In 2004, there were 220 exhibitors from 12 countries and the event was visited by over 11,000 professionals from 18 countries. At least 30% of exhibitors came from countries around the world including France, Italy, the USA, Chile, Spain, Germany, Switzerland, Australia, Portugal, the UK and Uruguay.

The event includes round table business meetings and conference sessions. For more information contact Austrade by phoning 13 28 78 or email . Additional information is also available on the Austrade website at www.austrade.gov.au.

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