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Australia contributes a third of the world’s most powerful wine brands
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Over a third of the most powerful wine brands in the world are Australian according to this year’s The Power 100, the annual survey of the world’s leading drinks brands published this week by brand valuation and strategy consultancy Intangible Business. Only the USA has more wine brands (7) in the league table than Australia. The Australian presence includes three brands in the Top 50: Yellowtail is at number 4 in the wine sector (34 overall); Hardys at number 5 (37 overall); Jacob’s Creek at 7 in the wine sector (47 overall). Other Australian brands in The Power 100 are Lindemann’s at 9 in the wine sector (55 overall), Wolf Blass at 13 (86 overall) and Penfold’s at 15 (96 overall). Intangible Business, which works extensively in the drinks industry, researched nearly 10,000 spirit and wine brands across the globe to produce The Power 100, 2010 now in its fifth year. The league table, which assesses both the financial contribution of each brand alongside its strength in the eyes of the consumer, has been compiled by combining scores from a panel of some of the world’s leading drinks industry experts with hard data. The brands are rated according to share of market, future growth, premium price position, awareness, relevance, heritage and brand perception. Visit www.drinkspowerbrands.com for more information.