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ARA builds sales force in NSW

Marlborough producer ARA has this week announced the appointment of a new business development executive to lead its market growth in the New South Wales off-premise channel. Sophie Warner joins Ara after working in sales and account management for Moet Hennessy Australia, managing key on-premise accounts in the Sydney CBD including independent and national retailers. “It’s very exciting to be on board with a family-owned company who is seeking to develop the next generation of Marlborough wines,” she said. “The opportunity to deliver a fresh new brand to the market, especially within the current climate, will be a very challenging but hopefully a rewarding experience.” Commercial director Sue Henderson says the appointment will provide ARA customers with a higher level of service and industry understanding. “Sophie brings a wealth of knowledge to the role with diverse experience in the Australian and international wine market,” Sue said. “We required a person who would assist our distributors in the market as a brand ambassador for on-premise and business development within the independent retail channel, and Sophie fitted the bill perfectly.” Ara is a 1600-hectare single terrace sub-region, nine kilometres long and two wide, bounded either side by fresh water or the hills of Waihopai Valley. Vineyards in Ara predominantly grow Sauvignon Banc and Pinot Noir. Visit www.arawines.co.nz/ for more information.



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WID 2016