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19/04/2010

Wine Restructuring Action Agenda is a delayed and inappropriate response: Richard Smart

In an article published in the March/April 2010 issue of The Australian and New Zealand Wine Industry Journal, released this week, international viticultural consultant Dr Richard Smart argues the Wine Restructuring Action Agenda (WRAA) is limited in its scope and imagination, and offers “little hope” for the future of the Australian wine sector. The article includes Smart’s review of the Launceston WRAA workshop, which he attended, and his opinions about the industry plan. Smart claims that the four peak bodies of the Australian wine sector including the Australian Wine and Brandy Corporation, Winemakers’ Federation of Australia, Wine Grape Growers’ Australia and the Grape and Wine Research and Development Corporation have given insufficient effort to the WRAA proposal. “It is simply a justification for removing vineyards,” Smart says. “The Agenda fails to state that Australia has lost market share to competitors in key overseas market and fails to suggest an appropriate agenda to understand and rectify this problem.” Smart is critical of the WRAA as failing to address key issues, like Australia failing to compete effectively with other New World producers in both external and domestic markets. He argues that the four peak bodies have failed to deliver an appropriate restructuring Agenda to the struggling Australian wine sector, with the only solution being to continue to remove more vineyards. To subscribe to the Wine Industry Journal, contact Nola Brigante, telephone +618 8369 9500 or email To purchase a PDF copy of Richard Smart’s article, contact Stephanie Keoghan, telephone +618 8369 9500 or email

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