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1/03/2010

South Australian Wine Industry Council releases five-year plan

The South Australian Wine Industry Council (SAWIC) has officially released its latest strategy document, Wine: A Partnership 2010–2015, to guide the continued partnership between the state’s wine industry and government.

Instrumental in the development of the document was SAWIC co-chair Louisa Rose — The Yalumba Wine Company; Andrew Buttery — Gemtree Vineyards; Chris Byrne; Riverland Wine Grapegrowers’ Association; Samantha Hellams — Grape and Wine Research and Development Corporation; Stuart McNab — Foster’s Group; Andrew Miller — Orlando Wines; Brian Smedley — South Australian Wine Industry Association; and Mark Thompson — Rabobank.

The document’s predecessors, The Way for Wine — which was written as the foundation document in 1998 to formalise the partnership between SAWIC and the Government of South Australia — and Wine: A Partnership 2005–2010, were part of the following successes being realised:

• initiating legislative reform, consistent with the World Wine Trade Group Agreement on Requirements for Wine Labelling

• delivering the South Australian Wine Industry Employment Strategy

• establishing the Wine Innovation Cluster, located on the Waite Campus of The University of Adelaide

• researching the consumer values and carbon footprint of an exported South Australia wine – the ‘Vine to Dine’ project

Key priorities identified in the new document encompass attention being given to supply and demand, water resources, human capital (leadership, skills and workforce), wine tourism and biosecurity.

Other priorities include branding, marketing, consumer demand, supply and demand of grapes and wine, environmental factors and impacts beyond that of water availability, health and social responsibility, information and knowledge, infrastructure, land access, and trade barriers and taxation.

Each of the endeavours links objectives, strategies and timelines with innovation and collaboration, to be addressed by partnering groups formed by SAWIC as appropriate.

Actions to be undertaken as part of the priorities are intended to complement those identified through the Australian wine industry’s strategic plans, including Directions to 2025.

See the forthcoming March/April issue of Australian Viticulture for the extended version of this story by editor Lauren Jones, a member of the current South Australian Wine Industry Council.

To subscribe, telephone Nola Brigante on +618 8369 9500, email or visit www.winebiz.com.au

Wine: A Partnership 2010–2015 can be downloaded from the Primary Industries and Resources South Australia website, www.pir.sa.gov.au

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