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Margaret River wine industry receives grant for ecommerce development

The Margaret River Wine Industry Association has received a $152,335 grant from the Federal Department of Innovation, Industry, Science and Research for an ‘AusIndustry’ initiative.

The money will support the association’s ‘Uncorking the Web for Wineries’ project, designed to assist grape growers and wine producers to deliver efficient eCommerce.

Association president Leah Clearwater says it will assist the greater regional wine industry in meeting present challenges.

“The Board is strategically focused on providing tangible platforms for the Margaret River wine industry to grow and develop in a range of areas, particularly online commerce and internet marketing,” she said.

Over the next two years, Uncorking the Web for Wineries will deliver information on internet use for grapegrowers and wine producers in developing and sustaining their businesses.

“And we are very pleased to take this opportunity to partner with Dr Cam O’Beirne and his company, Free the Wine, to implement a project that will increase the innovative profile of our region,” Clearwater said.

“We have already achieved great success with Cam in the past on our very popular Margaret River podcast series.”

Dr O’Beirne says the program’s main objectives are eBusiness development, targeted training and strategic mentoring services.

“The project will use multiple methods to educate and enhance the skills of people within the wine industry, including seminars and one-to-one training, as well as other innovative new media techniques such as online resourcing and podcasting,” he said.

“In today’s rapidly changing communication world, utilising a Web 2.0 framework will allow the ‘Uncorking the Web for Wineries’ project to enable all wine businesses, small or large, to maximise their participation in the digital economy.”

The first ‘Uncorking the Web for Wineries’ workshop is scheduled for early April 2010 with more information available soon from the Association website at www.margaretriverwine.org.au

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