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Australian wines win with The Decanter World Wine Awards
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Entries are now open for the Decanter World Wine Awards (DWWA), the show where judges taste wines on the basis of region, variety, style and price point for a worldwide audience of over 20 million people.
Last year 707 Australian wines won medals, beating New Zealand, Argentina, Chile, South Africa and over 30 other countries.
Melissa Bull from Fraser Gallop Estate says winning with Decanter made a big difference to sales.
“Wow, what a week we have had at Fraser Gallop Estate since the announcement of the Decanter International Trophy win,” she said.
“The 2007 Cabernet Sauvignon has been racing out the door, our website visitor numbers have doubled and our Australian distributor has been inundated with orders.”
Less than 3% of the 10,000 wines entered in the DWWA won a trophy or gold medal but 6% of Australian medal winners won gold or trophies across dozens of different styles and price points, an international endorsement of Australian wines’ quality and variety.
A Decanter spokesperson says it is proud of the support it gives to DWWA medal winners in building consumer and trade awareness around the world in both its English and Chinese language editions.
“We also support winners in the domestic market with this year’s first Australian consumer promotion at Sydney’s Glass Brasserie proving a massive hit with trade and consumers alike,” she said.
Entries are now open with the closing date on 5 March, 2010.
Samples are to arrive in UK by 22 March.
Enter online at www.decanterworldwineawards.com