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14/01/2010

WineTech 2010 – the hub for the wine industry’s latest technology

WineTech 2010 is shaping up as an especially influential event for Australia’s wine industry.

Providing a hub for local industry at a critical juncture in its development, a comprehensive suite of products and services will be available to help industry maximise outcomes at every step of the grapegrowing and winemaking journey.

The largest wine technology exhibition held in Australia, WineTech 2010 will again run in conjunction with the Australian Wine Industry Technical Conference (AWITC).

This provides delegates with an unrivalled opportunity to hear from industry experts on key issues, while viewing the latest technological developments in winemaking, meeting with colleagues and peers, and increasing sales contacts – all under one roof.

Leveraging these opportunities is important in 2010, as market conditions herald another challenging year for the local wine industry, with a strengthening Australian dollar affecting export volumes and an industry-battle to maintain premium branding in international markets.

In such a market, WineTech’s role as a hub for new thinking and technologies is important.

An independent survey of exhibitors at the last WineTech in 2007 found each surveyed participant recorded 27 solid sales leads from the event and wrote an average of $93,000 in business, clearly demonstrating the real-time, face to face sales potential that an exhibition such as WineTech provides.

With the majority of the 3800 metres square available space already booked, much of it by repeat exhibitors, Reed Exhibitions — organiser of WineTech — is anticipating another comprehensive and diverse showcase this year.

“It’s always great to see so many levels of the industry represented under the one roof,” said Reed Exhibitions exhibition manager Paul Baker.

“This is a unique opportunity for exhibitors to launch new products to local and international buyers who want to remain competitive and relevant on the world stage, by keeping up to date with technical innovation within the industry.”

In 2007, WineTech hosted more than 3500 visitors from 1677 AWITC delegates and about 2000 trade visitors, with more than 20% of visitors coming from interstate or overseas.

International visitors came from New Zealand, Argentina, the United States, France, Hong Kong, Italy, Singapore, South Africa, China, Germany, Japan, Taiwan and the United Kingdom.

WineTech will be held at the Adelaide Convention Centre, Adelaide, from 4–7 July 2010.

Held every three years, WineTech is presented by the Australian Wine Industry Technical Conference and WISA (Wine Industry Suppliers Australia), and managed and promoted by Reed Exhibitions.

Visit www.winetechexpo.com.au for full details of WineTech 2010.

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