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12/11/2009

Sauvignon Blanc not popular with serious wine lovers

Sauvignon Blanc may be growing fast in the mainstream market, but according to Corkscore.com, a website where wine lovers track wines as they drink from their mobiles, the grape fails to ignite a love affair with serious wine drinkers.

User ratings on Corkscore.com show Sauvignon Blanc and Merlot are the lowest rated among the major varietals.

“We have often heard in conversations with wine aficionados that Sauvignon Blanc is perceived as a simple, fruit driven and at times one-dimensional wine,” said Corkscore chief executive officer Lars Herold.

“On the positive side, it should be noted that the best Marlborough Sauvignon Blancs do get ratings of up to 92–94 points.”

Corkscore.com is a free service where wine lovers can keep their tasting notes and check wine prices directly when they drink or buy, with mobile, iPhone, SMS, Email and web access.

The company regularly analyses its ratings database to discover emerging trends among its growing base of wine lovers.

Sauvignon Blanc based wines score an average rating of 84.5pts on the 100-point scale, which is 2.6pts below the average Corkscore rating of 87 out of 100.

From the major varietals, only Merlot wines score lower, with an average rating of only 80.3.

Merlot and Sauvignon Blanc also have the highest standard deviation of ratings, which underlines a mixed reception of the varietals among wine enthusiasts.

Visit www.corkscore.com for more information.

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