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Lightweight wine bottles winning industry acclaim
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Just months after their official UK and Australian launch in May, O-I Australia’s Lean+Green lightweight wine bottles have already won a number of awards.
This includes two awards at the 2009 Packaging Evolution Awards for most innovative solution in packaging waste management and best in show, and two awards at the 2009 Australian Packaging Awards for gold in the Carter Holt Harvey sustainability award and best of show.
The Lean+Green bottles are between 18% and 28% lighter than regular wine bottles, yet retain the same look and feel.
New narrow neck press and blow technology is utilised at O-I’s Adelaide plant in South Australia to deliver a substantially lighter design.
In addition to using less glass and saving up 20,000 tonnes of glass packaging each year O-I say the new bottles also provide for:
-A 20% reduction in energy use to produce the same number of bottles
-A carbon dioxide saving of more than 11,130 tonnes of CO2 per annum
-An average 12% drop in water usage per container
-Overall water savings of 4720kL or the equivalent of 6.3 Olympic swimming pools a year
-840 more bottles packed into a 20ft shipping container (an increase of 6.25%)
Australian Packaging Awards judges say this reduction in cost, weight, energy and water usage is “staggering’.
“Due to the sheer volume of the application, this design solution has the capacity to impact on millions of products worldwide,” they said.
“The saving of almost 20,000 tonnes of glass packaging a year has a massive flow-on benefit for industry and environment.”
Wine brands such as Banrock Station, Tyrrell’s (Old Winery range) and Taylors (Eighty Acres range) have already adopted Lean+Green as their packaging preference.
O-I Asia Pacific president Greg Ridder says the environmental benefits of the bottle have struck a chord with retailers, customers and the Australian wine industry.
“(But) they are not just buying packaging, they are also attaching the positive attributes of the packaging to their brands,” he said.