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28/08/2009

WA outlook conference 2009: Surviving to Thriving

The Wine Industry Association of WA welcomes members and industry colleagues to attend the 2009 Outlook Conference, to be staged in Bunbury for the first time.

The event will be staged on Friday, 23 October at Sanctuary Golf Resort in Bunbury.

The Association has taken up the challenge to respond to the current issues facing the industry, and invite you to join in and look at how we build and grow for the future.

“Surviving to Thriving”, the theme of the Conference, sets the scene on where we are and what we need to do to improve and increase the value of the industry in the next few years.

It is a tough time in the industry right now, but we need to be looking over the horizon and laying foundations now for future growth.

We need to seek new ideas and opportunities.

We have assembled a group of industry thinkers and observers who will provide ideas, insights, and tools that will help us to generate new directions for our businesses.

The keynote address will be presented by Phil Sexton, someone well known to the industry in WA – and someone well qualified to lead the debate for the day. Born in Busselton, Phil was a partner in the successful establishment of Matilda Bay Brewery, Devils Lair, Dome Coffee and Little Creatures Brewery as well as other small restaurant and bar businesses.

Phil now resides in Yarra Valley, Victoria with his current winery Giant Steps / Innocent Bystander which produces 65,000 cases per year.

The sales for these are spread evenly between export, Australian distribution and direct sales.

Andrew Kay from Wirra Wirra Vineyard, McLaren Vale will also join the conference taking on the presentation “Managing in a Crisis”.

Both of the interstate speakers are knowledgeable and hands on operators who will add a great perspective for local attendees.

Delegates interested in the new direction for marketing will be invited to think digital and look at alternate options in marketing and how to survive in an over-crowded market place.

The Conference has been broken into two formats with plenary sessions offered in the morning, providing a base for the thinking and directions on the day.

The breakout sessions in the afternoon will be in a workshop format covering Technical, Marketing and Regulation streams.

There is plenty for those who need to keep up with industry trends and directions.

Lawrie Stanford will provide an update and national outlook for the wine industry.

Other issues such as environmental assurance, water reform and new varietals will also be covered off.

The day will finish with a panel session, summarising the days input and looking for interaction with delegates, planned to create both solutions and more questions on the direction for the wine industry in Western Australia.

There are challenges for the industry, and the conference this year will ensure that delegates attending will be better armed, better informed and motivated to make a difference.

Catering for up to 200 registrations, the conference will also have exhibition opportunities for industry to promote during the breaks in the program. Sponsors are welcome to take part.

For full information and details on the event, contact Richard Campbell at CMS Events on (08) 9228 9166 or .

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