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23/06/2009

Light up your sales with Montana Nights

To celebrate its 30th Anniversary as the original Marlborough Sauvignon Blanc, Montana is creating a series of extraordinary dining experiences in breathtaking locations.

Montana Nights offers consumers, who purchase a bottle of Montana, the chance to share a ‘money-can’t-buy’ experience with their friends at an evening they’ll never forget.

Winners in Melbourne, Sydney, Brisbane, Adelaide and Perth can invite five of their friends to be picked up and chauffeured to a secret destination to enjoy food prepared by a leading Australian chef, matched to Montana’s award winning range of wines.

Montana Wines will inject more than $1,000,000 into its Montana Nights consumer promotion which will launch in retail outlets on 1 July 2009.

Montana is supporting the promotion both in-store and through a heavyweight media campaign including magazine, newspaper, radio and online advertising.

Oliver Cast, Montana Wines brand manager from Pernod Ricard Australia is gearing up to roll the promotion into stores from 1 July.

“Montana Nights offers entrants the opportunity to invite their close friends to a truly inspired dining experience in spectacular locations around Australia,” Cast said.

“The underground dining movement is just taking off here in Australia. True to our origins as the pioneers of Sauvignon Blanc in Marlborough 30 years ago, we wanted to offer Montana drinkers the opportunity to be pioneers of this inspired dining experience.

“Montana Nights is a major consumer promotion that will generate great excitement amongst consumers and deliver strong sales for Montana Wines during July to September” Cast said.

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