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Outlook Conference offers strategies for sustaining wine success in tough times
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Arguably the most important Outlook conference held since its inception in 1994, the 2005 Outlook Conference, themed Creating the Competitive Advantage, will be held at the Adelaide Convention Centre on 24 November. CEO of the Winemakers’ Federation Stephen Strachan said the conference would examine strategies to manage critical issues facing the wine industry heading into 2006. “A forecast bumper vintage in 2006 is expected to add to the current imbalance between supply and demand. “The issue of oversupply remains at the front of everyone’s mind, as does increasing competition and changing perceptions about Australian wine in some key international markets, and these are issues that will be tackled at Outlook,” said Strachan. “Outlook will provide the opportunity to rethink our offering to domestic and international markets and to consider the impact social and political changes will have on the sector’s next stage of growth.” Arend Heijbroek, industry specialist wine and spirits, Rabobank International, Netherlands and Lawrie Stanford, manager information and analysis, Australian Wine and Brandy Corporation, will kick off the conference with a big picture overview of where Australian wine is now and where it is headed. Beverage expert Heijbroek will provide a global perspective on the international beverage industry and where Australian wine lies among the competition. In his presentation International Wine Outlook Heijbroek will reveal what the drivers of change are in the wine industry, who the consumers are in emerging markets and the way out of falling prices and margins. Always honest and realistic, Stanford will deliver the facts about the supply-demand balances that will underpin the Australian wine sector’s success over the next five years. In his presentation The Australian Wine and Grape Outlook he will examine whether the industry can sustain high-volume business at lower price points as well as achieving its aspiration to have the world embrace its high-end, higher-price offer. These speakers will be supported by some of the industry’s leading commentators including Jim Caddy, chairman of CCW Cooperative Ltd, Penny Boothman, The Drinks Business UK, Brian Croser, consultant, Nick Blair, general manager – International of Orlando Wyndham, Jamie Odell, managing director of Foster’s Wine Estates and Stephen Strachan, chief executive of the Winemakers’ Federation of Australia. Since its inception in 1994 the Wine Industry Outlook Conference has provided an invaluable update on industry supply and demand trends and has changed the way the industry thinks as it looks to the future.