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O-I’s Lean + Green™ range branches out
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O-I’s new Lean + Green™ lightweight wine bottle range will be extended following strong market response to its introduction.
Originally available only in French Green, the range will grow to include four new colours — Antique Green, Classic Green, Flint and Arctic Blue. Bottles in the new colours will be brought into production through the balance of 2009.
The Lean + Green range of selected wine bottles are between 18 and 28% lighter than current offerings.
New narrow neck press and blow (NNPB) technology at O-I’s Adelaide plant considerably reduces weight and energy and water usage from each bottle but maintains the proportions and premium image Australian wine brand owners require.
The expansion follows an overwhelmingly positive reaction to the bottles both domestically and overseas after launches in May in Adelaide, Australia, and the London International Wine Fair in the United Kingdom.
“We’ve been extremely pleased with the strong customer response to our new Lean + Green lightweight wine bottle range,” O-I Asia Pacific president Greg Ridder said.
“This extension of colours by O-I will be valuable to customers looking to accelerate their range and variety migration to the new bottles. It will enable them to standardise their filling requirements, secondary packaging and distribution needs,” Ridder said.
“Given the positive market reaction, O-I has decided to bring forward these new colours to meet customer uptake and expectations. These bottles are products for their time when you consider the issues of sustainability, emissions, energy and moderation of packaging and resources.”
The substantially lighter-weight and more environmentally friendly bottles will save almost 20,000 tonnes of glass packaging a year.
In addition to less glass, the production process for the lighter weight bottles is more water and energy efficient, delivering strong environmental benefits such as: • A 20% reduction in energy use to produce the same number of bottles; • A carbon dioxide saving of more than 11,130 tonnes of CO2 per annum – or the equivalent of 4120 less 4-cylinder cars on Australian roads each year*; • An average 12% drop in water usage per container; • Overall water savings of 4720kL or the equivalent of 6.3 Olympic swimming pools a year.
Ridder said such a weight reduction represented one of the largest breakthroughs in wine bottle making in Australia. He said the Lean + Green range also helped maintain the Australian wine industry’s premium image and helped protect the industry from bottling away from source.