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DWWA Webinar Series – 9, 16 & 23 May 2018

Direct Wine Workshops Australia is a 3-part online webinar series presented by Sandra Hess of DTC Wine Workshops and Robin Shaw of Wine Tourism Australia for Australian wine companies wishing to enhance their direct sales. 

The first online workshop kicks off on Wed 9 May, followed by workshop 2 on Wed 16 May with the final workshop on Wed 23 May. 

Participants will learn essential skills to effectively convert cellar door visitors to loyal customers. Aimed at small and medium sized wineries, the series will provide a strong foundation for developing and implementing a successful direct-to-consumer strategy.

Each workshop lasts 90 minutes and is conducted live over three consecutive weeks and participants will have ample opportunity to for Q&A. In addition to the live webinar, participants will be provided with access to checklists, workbooks and a dedicated communications channel at the conclusion of each workshop.

Part 1: Strategic Planning for Direct Wine Sales — Wed 9 May 2018 
Topics covered include:

  • Creating the winning formula — ideal blends of technology and processes
  • Staff selection and training
  • Leveraging data and key insights to build an effective strategy
  • The fundamentals of e-commerce
  • Developing alliances and referral partnerships
  • How to measure success

Part 2: Customer Engagement — Before, During & After the Cellar Door Visit -  Wed 16 May 2018
Topics covered include: 

  • Pre-qualification tools and techniques
  • Direct to consumer marketing essentials
  • Designing ideal visitor experiences
  • Developing the top 3 workflows to retain and re-engage members
  • Delivering service excellence and generating sales
  • Staying connected between visits by activating customer touch points

Part 3: Member Management & Customer Retention Best Practices — Wed 23 May 2018
Topics covered include:

  • How to segment members effectively
  • Catering to top lifetime value members
  • Account management setup and execution
  • Creating and leveraging surveys to better serve and retain
  • Creating brand ambassadors for life

Investment: The 3-part series is discounted from $450 to $350 (+GST) when attending all three sessions. Single workshops are $150 (+GST) each. 

Please note the webinars will not be recorded.  

The relevant workshop times in your area are:
Western Australia — 08:00 to 09:30 AWST
South Australia — 10:30 to 12:00 ACDT
Queensland — 10:00 to 11:30 AEST
NSW, Victoria, Tasmania — 11:00 to 12:30 AEDT


How can I contact the organizer with any questions?
Email Robin Shaw directly at or phone 0419 033 868.

Is a refund available if I can't attend a workshop?
Refunds are not available, however your registration can be credited or transferred to a future workshop. 

Can non-winery company employees attend?
The online workshop program has been designed for wine company owners, managers and employees



3-PART SERIES https://www.eventbrite.com/e/direct-wine-workshops-australia-3-part-webinar-series-tickets-44785469545

Session 1 – Wed 9 May

Please join my meeting from your computer, tablet or smartphone. 

You can also dial in using your phone. 
Australia: +61 2 9087 3604 
Access Code: 531–034–469 

Session 2 – Wed 16 May

Please join my meeting from your computer, tablet or smartphone. 

You can also dial in using your phone. 
Australia: +61 2 9087 3604 
Access Code: 406–743–325 

Session 3 – Wed 23 May

Please join my meeting from your computer, tablet or smartphone. 

You can also dial in using your phone. 
United States: +1 (646) 749–3129 
Access Code: 635–503–149 

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WID 2018