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Winery to Grower Communication: Study commences 25 May 2009

The University of Adelaide is undertaking a study investigating the communication between wineries and grapegrowers.

Previous work on winery-grower communication has shown that much of the communication may be unnecessary and can result in higher costs for wineries and wasted time for the grower. This study is designed to further test the effectiveness of the communication between wineries and grapegrowers via a questionnaire.

The findings of the study will be used to develop efficient communication strategies that have benefits for both grapegrowers and wineries alike.

The study is supported by VineAccess® and Davidson Viticulture, two organisations that provide professional, viticulture services. During May, grapegrowers who are registered on the VineAccess® portal at www.vineaccess.com will be emailed to invite them to participate in the questionnaire. All growers, however, are encouraged to participate. The questionnaire will only take 15 minutes or so to complete. Growers should go to www.vineaccess.com, and click on the link to the questionnaire on the home page, or:

http://www.zipsurvey.com/LaunchSurvey.aspx?suid=37061&key=6EE0CF73 And simply follow the on screen instructions and prompts.

Grapegrowers who complete the survey will go into the draw to win $2000 of services from Davidson Viticulture. Such services can include soil analysis, canopy management, irrigation and salinity management, business feasibility studies, financial analysis and water budgeting. VineAccess® provides a free subscription to any grower to record their spray applications, free of charge. For further details about VineAccess®, go to www.vineaccess.com.

It is anticipated that the findings of the study with be presented at the Wine Industry Technical Conference in July 2010.

The study is supported by the University of Adelaide through the collaborative initiative the Wine Innovation Cluster (WIC) and the Wine 2030 research initiative.

For more information regarding the study please contact Simon Somogyi at or 08 83033660.

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