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Hannibal has much to answer for

Decanter Wine Intelligence survey of 3000 wine drinkers (2000 UK and 1000 US) asked respondents to write down the first word they thought of when shown the name of a particular wine region. When Marlborough was shown, the most popular response from both groups was “cigarettes”, while for Chianti, the 1991 film Silence of the Lambs scored highly. Marlborough in New Zealand and Barossa in Australia were the least well-known major wine regions in the survey. The Silence of the Lambs connection is interesting as a case of ‘what might have been’… a commentator on the Decanter website talking about the story said: “How the winemakers and marketing execs of the Veneto must curse Hollywood — in the book The Silence of the Lambs, Hannibal Lecter announces that he ate one victim’s liver with "some fava beans and a big Amarone." Hollywood subsequently changed it to Chianti for fear no-one would understand the reference. How the fortunes of Amarone might have changed forever.”



Roberts Real Estate


Bayer Teldor

Curtin University


WID 2016