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Wine & Spirits Poll: US restaurants see wine sales decrease
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Wine Business Monthly, USA
In the annual restaurant poll report in Wine & Spirits’ April issue, 38% of US restaurateurs reported a decrease in wine sales amidst the recession, while 62% claimed sales were the same or increased. The poll covers popularity and prices by brand, variety and country of origin as reported by sommeliers representing Zagat Survey’s leading restaurants across the US.
This year, Italy maintained its position garnering the largest share of the most popular wines for any country outside the US (17%). As Italy’s share percentage climbs, US wines represent a smaller portion of the most popular wines, the lowest in 20 years at 54%, down from 56% in 2007 and 66% in 2001, the last year the US share was above 60%.
Pinot Noir was the most popular variety in the poll for the first time with 15%, besting Cabernet Sauvignon’s 14.7%. Cabernet Sauvignon remains significantly more expensive at an average price of US$86.36 compared with $68.93 for the most popular Pinot Noirs. Malbec pulled Argentina into the lead for New World wines outside of the US.
The poll includes the Restaurant Top 50 – the brands that receive the most mentions from participating restaurants. These were (printed in order 1–10): Sonoma-Cutrer Vineyards; Cakebread Cellars; Jordan Vineyard & Winery; Silver Oak Wine Cellars; Ferrari-Carano Winery; Robert Mondavi Winery; Veuve Clicquot; Chateau Ste. Michelle; Rombauer Vineyards; Kendall-Jackson Vineyards.