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11/05/2009

Sirromet claims First Step to using PET

Queensland winery Sirromet has said Foster’s ‘Australian first’ claim for wine in PET bottles is incorrect. Sirromet released its new range of First Step wine in a 750ml PET plastic bottle in January 2009, well before Fosters’ release last week.

Sirromet chief winemaker Adam Chapman said the wine has been well received by consumers, with strong uptake from sporting groups and the boating fraternity.

“Every element of this wine’s packaging has been carefully considered for its environmental footprint — hence the name ‘First Step’ and the footprint motif on the label,” Chapman said.

The $12/bottle First Step range in PET has a screwcap and looks much the same as a glass bottle. It holds the same amount of wine and according to Sirromet, doesn't compromise the quality of the wine in any way.

“The use of PET bottles is widespread in Europe and the UK. In fact, some retailers regard it as a mandatory because their consumers are very educated about the issues of environmental responsibility,” Chapman said. “In my view, the increased use of PET bottles for wine will be as inevitable in this country as the spread of screwcaps over cork, but it will take time – and First Step is our way of testing consumer interest in buying wine that makes a statement about the importance of environmental responsibility through its packaging and production.

“Plastic uses much less energy in production and, being lighter than glass, also uses less energy in transportation. Recycling is also more energy efficient. The labels are 100% recycled paper and the cartons are also made from 100% recycled material,” Chapman said.

In addition to the environmental benefits, the plastic packaging means no glass breakages — ideal for boats, airlines, concerts, camping and a wide variety of outdoor locations. Plus, empty bottles can be easily crushed to minimise waste storage.

The First Step launch range features a 2005 Cabernet Merlot and a 2008 unwooded Chardonnay – both made entirely from grapes grown at Sirromet’s Granite Belt vineyards.

For further information about the First Step range, visit www.sirromet.com/buywine

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