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New US importers for Nelson winery

Seifried Estate, the longest established and largest winery in the Nelson region of New Zealand has appointed new agents for the US market.

From 1st January 2018 the family’s premium Seifried range, along with their popular Old Coach Road selection of wines will be imported by AWDirect based in Santa Rosa, Sonoma County, and represented by Blue Ventures Wine Marketing as National Sales and Marketing agents.

Seifried Estate is a proudly independent family owned business and Anna Seifried, daughter of company founders Hermann and Agnes, said of the move; “this is a fantastic opportunity to really make an impact in this growing wine market.  We are thrilled to work alongside the inspiring and talented teams at AWDirect and Blue Ventures, and look forward to growing the United States market even further.  The experience, knowledge and network that these new relationships bring to our business is exceptional, and we’re excited to be included in their portfolios”.

With New Zealand wine exports reaching a record high, and much of this being led by the strong US growth, the interest and excitement for New Zealand wine has never been stronger.  New Zealand wine is now the third most valuable wine import into the USA, behind only France and Italy, according to New Zealand Winegrowers latest data.

“We are thrilled to add Seifried to complement our client portfolio and represent such a deep-rooted, family-owned and operated brand to work with.” said Larry Moraes, Principal of Blue Ventures Wine Marketing.

BVWM is a fully integrated sales and marketing agency working across the US, and focuses on family owned wineries competing in the premium and ultra-premium market segment.

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WID 2018