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Yalumba case study reveals UK wine consumers don’t value green efforts
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The full-text version of the article in the Australian and New Zealand Wine Industry Journal about Adelaide Thinker in Residence, Professor Andrew Fearne’s value chain and life cycle analysis of the Yalumba Wine Company’s Oxford Landing brand is now available on Winetitles website, www.winebiz.com.au
The abridged version that appeared on page 39 of the January/February 2009 issue of the Wine Industry Journal highlighted the identification of clear opportunities for segmentation of different wine attributes that appeal to UK supermarket shoppers, specifically Tesco, where much of the research took place.
To access the full-text article in PDF, simply click on the blue tile at the right of the Winebiz home page. While you’re there, Winetitles journal readers might also wish to view the full Gewürztraminer Varietal Report from the same issue of the Wine Industry Journal with hyperlinks to all advertisers’ websites.