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Australian winemaker Penfolds is considering making champagne in Champagne. Non-French winemakers are usually prevented from using the word Champagne for their sparkling varieties – it is reserved only for wineries in that northern region of France. But Penfolds has a plan.
“People say you can’t use the word Champagne for sparkling wine any more. I say to them, ‘Yes you can if it is actually made in Champagne’,” Penfolds chief winemaker Peter Gago said in Australian magazine, BRW in early March.
The concept would either be conducted by Penfolds or through a joint venture in France, Gago said. Another idea was to make a sparkling wine in the region of England where the company’s founders, Dr Christopher Rawson Penfold and Mary Penfold, were from more than 165 years ago.