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Outlook Conference Explores Opportunities for Australian Wine in the UK

Boothman, a wine commentator in the UK and an international guest speaker at this year’s Wine Industry Outlook Conference, said British consumers trusted Australian wine — an advantage not to be ignored. “It might sound boring to be dependable and reliable, but it means that consumers will be willing to pay more for a bottle of Australian wine if they are given incentive,” said Boothman. “Producers need to add value to justify asking consumers to spend more on their product, and this is where regionality is important, providing it is marketed in an organised and unified approach.” The 2005 Outlook Conference, themed Creating the Competitive Advantage, will be held at the Adelaide Convention Centre on 24 November. In her presentation ‘Breaking out of the Pigeon Hole’, Boothmanwill provide delegates with an insight into how Australia can re-excite the UK marketplace and cater for UK consumers at every price point. “It is only natural that there's going to be a period of consolidation following the rapid growth Australian producers have enjoyed in the UK, but there is no need for panic. Now is the time for a bit of lateral thinking to ensure growth continues,” said Boothman. “Australia is in a really strong position in the UK and has a very positive image with consumers. That said there are a few lessons for Australia to take on board when it comes to volume and value share.” Boothman will present alongside Jim Caddy, chairman of CCW Cooperative Ltd, and Stephen Strachan, chief executive of the Winemakers’ Federation of Australia, in the session ‘Our Competitive Advantages’.

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WID 2017