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10/03/2009

Sirromet takes Granite Belt wines on line for customer convenience

For wine lovers keen to experience award winning wines from the Granite Belt, ease of access to the product has often been a problem. Interstate buyers typically cannot buy Granite Belt wines at all through their local stockists, and even in Queensland, distribution and stockists have been a little patchy.

Now it just got a whole lot easier to buy quality Granite Belt wines throughout Australia.

Sirromet Winery has launched an online shop at www.sirromet.com/buywine

Wine lovers can choose from the full range of quality Sirromet Granite Belt wines which can be delivered direct to their door throughout Australia.

The range includes Limited Edition and Private Bin selections plus Sirromet’s quality red and white wines, sparkling and dessert wines.

The Granite Belt region has produced more than 1000 wine awards in recent years and is rapidly gaining ground as the ‘new’ region of interest in Australia. The high altitude, cool climate region features granite soils deliver a special terroir for the wine. This year, the region produced Winestate Magazine’s trophy for ‘Wine of the Year’ for Australia and New Zealand, in the form of the Heritage Estate 2007 Chardonnay.

Sirromet chief executive Ross Elliott said the online shop would allow a greater number of wine lovers access to regional wines.

“Our distribution and much of the distribution of other Granite Belt producers, has been heavily reliant on local access, either to the cellar door or to the retail partners who stock our wines in the state. But we know there are a multitude of wine lovers in cities from Sydney to Perth and all country areas in between, who would love to sample a Granite Belt Pinot Gris, or a Shiraz, or a sparkling Chardonnay Pinot Noir, but whose local stores simply do not stock wines from this region.”

“This online shop is intended to make it easy for those consumers who want to try our wines to do so, irrespective of where they live. We plan to promote this website nationally.”

The online shop offers Sirromet’s full product range, including recent innovations such as ‘First Step’ (in a safe plastic, low carbon footprint bottle) and ‘LOVE’ (designed for the young and young at heart).

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