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Queensland’s Brisbane, North and South Burnett and Sunshine Coast regions ranked as the top wine tourism regions by average visitor spend in the week to 19 February, with each visitor spending an average of A$69.44 at cellar doors. This was $17 below the previous week’s top average visitor spend. Two Victorian regions completed the top three rankings, with the Grampians / Pyrenees / Ballarat region ranked second with an average visitor spend of A$50.47 and the Mornington Peninsula ranked third with A$50.16.
The top ranked region, in terms of visitor numbers to each cellar door for the four weeks, was New South Wales’ Hunter Valley, with 3575, followed by South Australia’s Barossa Valley with 1639 and South Australia’s McLaren Vale with 644.
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This information is based on the rolling four weekly average from data contributed by wineries subscribing to CellarDoorMETRICS®.