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24/02/2009

Podcasts helping to promote Margaret River wine

Margaret River wine marketing company, Free The Wine, is delighted with the response to its WineSMART series of podcasts of the Margaret River wine industry released recently. The amount of people accessing the podcasts has been huge, with over 2700 people downloading the podcast interviews of local regional wine heroes since December 2008.

The podcasts have been downloaded from around the world including the United States, Canada, the UK, South Africa, Belgium and Italy. Over 25% of the visits have been from the United States.

The most downloaded interview was with Dr John Gladstones, the founding father of Margaret River wine. Dr Cam O’Beirne of Free The Wine said “the idea of the project was to assist local producers in accessing best practice examples of how wineries and vineyards operate. What this project also emphasises is the power of the web to promote the Margaret River wine region to a global audience.”

"With the unknown forecast for wine sales due to the current global economic conditions, using new technology, such as podcasting allows wineries to reach a wide audience in a relatively low cost, efficient manner. Wineries need to continue to market to their customers at this time, however, they need to be sure their marketing spend is invested effectively.”

Free The Wine interviewed 20 different industry experts within the Margaret River wine industry and got them talking about viticultural processes, wine production, marketing and customer communications.

People involved in the project include Denis Horgan of Leeuwin Estate, Dr John Gladstones, Ed Tomlinson of Lenton Brae, Vanya Cullen of Cullen Wines, David Hohnen of McHenry Hohnen Vintners, Rob Mann from Cape Mentelle, Stuart Pym from Stella Bella, and many others.

The podcasts can be accessed from www.freethewine.com. For more information contact or 0447698822

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