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WineLinkUp: The Wine Industry Bushfire Exchange

Winemakers’ Federation of Australia (WFA) chief executive Stephen Strachan and Victorian Wine Industry Association (VWIA) chief executive Joanne Butterworth-Gray have joined forces to establish a website to facilitate the exchange of generously donated goods from the Australian wine community for the wine businesses affected by the Victorian bushfires. The Australian Wine and Brandy Corporation, Grape and Wine Research and Development Corporation and Wine Grape Growers’ Australia have supported the initiative.

Indeed, there have been so many offers of support – of items such as wine, dry goods, warehousing and labour– that a facilitated approach is required to bring everyone together.

WineLinkUp: The Wine Industry Bushfire Exchange, www.wfa.org.au/winelinkup is a business-to-business web portal that works by linking wineries and grapegrowers in need with relevant suppliers of products and services. There is no middle-man and no administrative fees – each party links directly with the other to make their own arrangements.

The website will help wine businesses that have been thinking about donating or discounting products or services to someone in the wine community affected by the fires.

Alternatively, for those whose business has been affected, WFA and VWIA encourage industry members to visit the website to seek out the generous offers that are being made, or to make a direct appeal for any specific needs.

WineLinkUp also provides links to other information that may be of assistance, such as dedicated Business Support Services that aim to help bushfire-affected wine businesses evaluate their situation and respond appropriately.

The WFA and VWIA thank everyone who has offered their support so far.

“We are hopeful that, through the generosity of the Australian wine community, our peers in affected regions will be given the best possible opportunity to recover from the devastation of these fires,” Strachan and Butterworth-Gray said in a joint statement.



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