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16/01/2009

Are you paying your distributors too much?

How it works:

A 5% change in your revenue can double (or halve) the profits of the average winery. Understanding the front end of your business is therefore critical.

Through benchmarking your distribution margins, A & P investment and profit levels, you’ll not only achieve better understanding of your competitiveness, you’ll also gain a substantial “bargaining chip” with distributors. Together, these two factors will give participants in Wine Business Solution’s 2009 Distributor Benchmarking Survey a significant competitive advantage.

Simply email WBS and we will send you the survey which we have this year streamlined to a one page document that can be either fax or emailed back to us.

The results will then be aggregated so as to establish benchmarks. Definitions for each term are provided so as to ensure consistency and reliability.

The information in the finished report will include:

• The range, mode and average of distributor margins by major export market and price category. • “True” gross margin figures (after adjustment for all bonus stock, samples, commissions and other price support). • Advertising & Promotion contribution levels both by producer and distributor • Profitability analysis of markets by major price point.

Client information will be treated with utmost care and confidentiality. Only aggregated information will be discussed in the report.

The cost? Just $A395 per participating firm.

For more information contact or phone Peter McAtamney on +612 9744 8332.

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WID 2016