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23rd SIMEI, International Enological and Bottling Equipment Exhibition

Growing consumption for the beverage sector, which means a higher propensity to invest in the improvement of products and productive processes. A special occasion to directly get in touch with the technological evolution of machines, equipment, products and services for beverage preparation, bottling and packaging: at the International Enological and Bottling Equipment Exhibition.

The beverage world – in the soft and alcoholic drinks segments – is steadily growing. This is the picture highlighted by different sector studies, which points out the trends of this industry over the last years and anticipates the forecasts for the future. A determining factor in the field of juices, nectars and mineral waters is the boost given by to the evolution of lifestyles considering, in the front line, choices based on “naturalness, healthiness, wellbeing” and preferring products rich in vitamins and mineral salts. In the same way, in the alcoholic drinks front, the consumption growth, especially in the emergent countries, is supported by a higher purchasing power of consumers, as well as by the fact that many nations are becoming significant for the producers of these categories.

Growing consumption means a higher propensity to invest in the improvement of products and productive processes. A special occasion to directly get in touch with the technological evolution of machines, equipment, products and services for beverage preparation, bottling and packaging (wine, beer, spirits, brandies, vinegar, juices, alcohol, oil, mineral waters, carbonated soft drinks, etc.) will be the next SIMEI, International Enological and Bottling Equipment Exhibition, scheduled to take place from Tuesday 24 to Saturday 28 November 2009 in the functional pavilions of the new exhibition fairground of Fiera Milano in Rho.

Coming back to the market data regarding beverages, we can start from juices and nectars. In the last reports by Zenith International, concerning the European market in 2007, value sales and consumption increased in comparison with a year earlier. A more dynamic situation is reported in Eastern Europe: Ukraine (+27% in the sales of juices and +24% of nectars) and Belorussia (+41%) are the markets showing the highest speeding up, — where double-figure increases are recorded and sales score a +10% for an amount of 6.5 billion euro and volumes achieving 5.6 billion litres (+9.5%), with prospects of reaching 8.5 billion litres and 10 billion euro within 2013.

In the west, the growth rates are smaller: +1.6% on the values (23 billion euro) and +1.1% on the volumes (10.3 billion euro). In the forecasts for 2012, this area should achieve the amount of 11 billion litres. The slowing down of Western Europe and USA – i.e. the two areas representing over the half of the worldwide sales – has called forth – as mentioned in a Canadean study – a reduced upturn (4%) at global level.

With regard to mineral water, it is still Zenith International that estimates a worldwide 2007 consumption amounting to 206 billion litres, with a 6% rise in the whole market, which, also here, shows differences in the different areas of the world. The leaders in the ranking are the Asian Pacific regions with a 26.5% market share and a 10% growth, the same increase as in Eastern Europe that, however, holds a 7% share. Again the growth of the market was slowed down by Western Europe that, even if representing the second world’s market with a 22.5% share, reported a slight decrease (0.2%), probably caused by a stronger environmental sensitivity, in comparison with that of other regions of the world, with regard to problems of packaging disposal.

Among the national markets, USA and China are at the top of the ranking, followed by Indonesia, Mexico and Italy. The forecasts are predicting a two-figure rise (32%) within 2012, for a global consumption of 272 billion litres. Soft drinks have gone down in 2007 and for four consecutive years; good progresses were recorded for ice teas and energy drinks/sport drinks.

Considering the segment of alcoholic drinks, the global report on consumption by The Nielsen Company highlights a 6% growth in consumption in 2007 in 53 countries of the world. Cider and e vodka are the categories that registered a higher upturn with increases of 14% and11% respectively.

Finally, wine: at global level, in 2008, 267 million hectolitres should be produced, the same quantity as in 2007, whereas consumption should grow by 0.6%. The situation is stationary in the EU, on the increase in the third countries. This is a summary of what emerges from the statistical bulletin of Oiv dated October 2008.

In accordance with this overview, the Italian industry of beverage bottling and packaging machines and equipment is moving at the same pace. According to the last available data provided by Istat (January-September 2008), for example, the custom item “Filling, Closing, Corking, Labelling Machines” has already reached a considerably significant export quota: 852 million euro (+4% versus the same period of 2007) and in line with the growth trend shown over the last few years (933 million in the whole 2005, 1 billion in the whole 2006, 1.1 billion in the whole 2007).

Again in the first nine months of 2008, the foreign trade has been particularly dynamic in the sector of beverage preparation and production machines, which totalled a +172%in comparison with the same period of last year. An increase is recorded also in the export of bottle cleaning and drying machines (35 million euro; +30% versus January-September 2007) and of equipment components for beverage filtering and purification (186 million euro, +6% versus January-September 2007).

Finally, the market of container closures appears to be particularly interesting. According to a Canadean study, from now to 2012, the demand should grow in connection with the increase in the consumption of beverages packaged in the Bric countries (Brazil, Russia, India and China). Considering a rise of 220 billion closures, beer and mineral water should absorb a 50% quota. The detail of typologies points out that the leading type of closure should be the plastic screw-caps. Their market share is expected to increase from 34 to 37%. Even if talking of smaller figures, a significant doubling is estimated for sport drink capsules (from 2 to 4%). On the contrary, a slight decrease is reported for metal closures (caps and Ro/Ropp capsules) and ring-pulls.

SIMEI 2009 – Collateral events and useful information.

SIMEI, the biggest international biennial trade show, strictly specialized and showing at the same time all types of machines and equipment for enology and all types of machines and plants for beverage production, bottling and packaging, will host, as usual, an international conference dedicated to beverage technologies and their worldwide market.

After the success of the last edition, the appointment is confirmed also with the Wine Bar and the Oil Bar organized by Onav Lombardia and by Onao, where exhibitors and visitors will be able to taste high-quality Italian wines and oils. Especially addressed to foreign visitors, this initiative has the object to further consolidate the promotion of Italian wine and oil abroad.

Visitors will have the functional pre-registration system at their disposal (www.simei.it), which will enable them to require the entrance card, much earlier before the starting of the exhibition, and to collect it rapidly at their arrival at the Fairground, without wasting precious time at the reception desks.

SIMEI – The figures of the 2007 edition Exhibitors: 778 companies from 28 countries Visitors: 51,760 (9,716 from abroad) Exhibition area: 82,000 gross sq m

For information: SIMEI Via S. Vittore al Teatro n. 3–20123 Milano Phone 0039/02/7222281 Fax 0039/02/866575 E-mail: Internet: www.simei.it

(Information and text as supplied).

Seeley International


New Holland


Rowe Scientific


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