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Hawke’s Bay wines go live on the worldwide web

Anyone and everyone interested in Hawke’s Bay wine and its wine industry will find what they’re after on the new Hawke’s Bay Winegrowers Inc. website www.winehawkesbay.co.nz that went live last week.

The comprehensive site focuses on Hawke’s Bay wine and aims to provide media, trade, and wine enthusiasts all the information they could want or need on the local wine region.

It also includes research and information specifically for wineries and grape growing members through a login feature.

In addition it is a one-stop register for the prestigious events offered by the organisation, including Harvest Hawke’s Bay, the Midlands Hawke’s Bay Charity Wine Auction and the Hot Red Hawke’s Bay wine expo held in Auckland, Wellington and Christchurch..

Details for the organisation's flagship magazine WINE Hawke’s Bay can be sourced, as well as registrations made for seminars and workshops.

There are reciprocal links to Hawke’s Bay tourism sites so that wine buffs interested in wine tasting holidays can secure accommodation and plan itineraries with ease. Downloadable versions of the Hawke’s Bay Winery Guide and map pad produced by the regional wine organisation are also provided.

Two years in the gestation period, the website is a refinement and expansion of the websites of Hawke’s Bay Grape Growers and Hawke’s Bay Winemakers that merged in 2007 to become Hawke’s Bay Winegrowers Inc.

“Over the past 18 months we have analysed the two sites and identified the best and most useful features of each and then reworked them to be as user friendly as we can,” said Lyn Bevin, HBWG executive officer.

“We have viewed it from each of the various users perspective to ensure they can find what they want easily and that the information is relevant to their specific needs. We’ve also worked to ensure the look of the site fits with our branding and is more reflective of the new organisation.”

Feedback from members, who were treated to a preview prior to public launch, has been very positive with a high number of hits recorded immediately after a membership email was circulated.

“We’re making a point of seeking feedback from members and it’s all been great so far,” said Nicola Pentelow who is the HBWG staff member responsible for maintaining the site.

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