|Grapegrower & Winemaker||Wine & Viticulture Journal||Wine Industry Directory||
||Daily Wine News||
SA Riverland: Half way there
Subscribe to Daily Wine News e-mail
Browse the DWN Archive by date
It was way back in January of 2010; a discussion paper was tabled for consideration by the Riverland Winegrape Growers Association. The members liked it. They set about spreading the word. The paper was written to encourage thoughtfulness about how the region could pull itself up by the bootstraps. The challenges of markets and climate had taken a toll. Major producers were in ‘withdrawal mode’. Gross margins were increasingly hard to find at all levels. Spirits were low and some had no option but to grab an exit and bail-out before ‘losing the lot’. Things were grim for sure. BUT the region had been down there before. Collectively, the growers and value adders knew that if they could find the energy to pull hard on the bootstraps and to do so in unison they would prevail.