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Sustainability requires a united approach
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Matt Pooley went looking for a sustainability ‘silver bullet’, but came back with a much better idea of how to do without one. And the key is a common approach and sense of purpose. As the 2013 Wine Australia Nuffield Scholar, the viticulturist for Tasmania’s Pooley Wines spent a year examining sustainability programs in Australia, the United States and New Zealand, assessing the value of environmental assurance to small wine producers, and identifying emerging technologies and practices Australia could and should embrace. He was largely heartened by what he saw and heard.