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18/11/2008

New chief executive for WA wine industry

David Ellement has been appointed to the position of Chief Executive Officer for the Wine Industry Association of Western Australia, the state’s peak representative body for wine grape growers, wine producers and wine distributors.

David has worked in the horticulture industry for over ten years with vegetablesWA (WA Vegetable Growers’ Association Inc) in the position of Industry Development. David has been responsible for strategic planning; R&D program management; communication and extension activities and project, staff and financial management.

Mr Ellement replaces Sue Vidovich who will retire at the end of the year following fourteen years with the Association and four and a half years at the helm as CEO. David will commence with the Association on 5 January 2009.

Prior to Mr Ellement’s appointment to vegetablesWA in 1999, David was a business partner in his family business, was Research Manager for S|E|E Corporation Ltd and a Research Student with Curtin University of Technology, Hamersley Iron Pty Ltd and CSIRO.

Mr Ellement holds a Bachelor of Science and Bachelor of Science (Honours) Degree and a Graduate Diploma in Management from Curtin University of Technology.

In addition to industry liason and the day-to-day running of the Wine Industry Association of WA, Mr Ellement will focus on communication, issues management, advocacy and lobbying, strategy, member services, marketing, branding, and the operation of the wine education centre, which, for more than 37 years has delivered wine appreciation and education courses to a wide range of interest groups in WA.

Mr Ellement looks forward to meeting with growers, producers and other industry participants throughout the nine wine regions of the state as well as customers and suppliers in WA’s domestic and international markets.

David will bring a fresh approach to the Association. “It is an exciting and developmentally important period in the history of the wine industry in Western Australia, and I am looking forward to the challenge and the opportunity to work within this innovative industry” Mr Ellement said. “A clear priority is to talk with industry participants as soon as possible and learn about the issues and opportunities, as they see them.”

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