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Pernod Ricard mired in red of a different kind
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Pernod Ricard's local business which makes Australia's No.1 wine brand Jacob's Creek tumbled to a loss of $31 million in its latest financial year even though the Australian arm lifted sales revenue by 4 per cent to $518 million as it battled against its two larger rivals Treasury Wine Estates and Accolade Wines. Jacob's Creek sells more than 6 million cases of wine annually and is made at Pernod Ricard's Barossa Valley production site in South Australia.