|Grapegrower & Winemaker||Wine & Viticulture Journal||Wine Industry Directory||
||Daily Wine News||
Casella Family Brands sets up European subsidiary
Subscribe to Daily Wine News e-mail
Browse the DWN Archive by date
Casella Family Brands (CFB) has announced plans to establish a European subsidiary to be based in Cambridgeshire, England.
Casella Family Brands Europe Limited will initially manage Yellow Tail wine in Great Britain with long-term plans to expand to the European market.
Simon Lawson, CFB Europe general manager, said the company was focused on achieving ongoing growth of Yellow Tail in Europe and the formation of the new entity was a core part of the business’ strategy to achieve this via its proximity to key markets.
“Yellow Tail wine is currently the third biggest Australian wine brand and the fastest growing top 20 wine brand,” Lawson said. “Our vision is to leverage this position of strength and continue to drive growth within our portfolio for the benefit of our customers, suppliers and employees.”
The anticipated timescale for launch is May 2016.
“We are working hard to meet the timeframe of May 1 but we must ensure that all process and procedures are in place before we commence trading, and we are aware there are certain factors that may cause this to be delayed,” Lawson said. “Our priority is to ensure the business will transition seamlessly to CFB Europe and we are working closely with key stakeholders to achieve this.”
John Casella, Casella Family Brands managing director, thanked the team at Percy Fox & Co for their work with Yellow Tail.
“I would like to take this opportunity to acknowledge the team at Percy Fox & Co for their efforts in building the Yellow Tail brand in the UK. In light of the recent changes to its business structure, we believe that it is the right time to set up a local CFB subsidiary.
“My vision is for Casella Family Brands Europe to be an entrepreneurial business that will work closely with like-minded partners to build a portfolio of brands that bring joy to consumers, value to the category and create new and exciting opportunities for us all,” Casella said.