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Penfolds named ‘world’s most admired wine brand’
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Over the weekend, Penfolds has been recognised as the ‘world’s most admired wine brand’ by Drinks International in their annual poll, following a successful year of honours.
Almost 200 international industry experts including buyers, sommeliers, wine writers, Masters of Wine, industry experts and wine critics took part in the poll which pits wine brands from all global regions, styles and qualities against each other.
Peter Gago, Penfolds chief winemaker, said the team at Penfolds were “chuffed” with the global recognition.
“From those working in our vineyards and wineries, on our bottling lines, back-of-house in logistics, procurement and marketing, to our talented sales teams around the world who are at the coal-face selling our whites, reds and fortifieds. After 172 years in the wine business we’re still hungry, still excited and still eager to make better wine and champion new followers,” Gago said.
Drinks International’s acknowledgement builds on Penfolds evolving global recognition, including the 'winery of the year' award presented to Penfolds for the 25th year in a row by Wine & Spirits magazine in late 2015 – a world first.
Last year Penfolds also received the outstanding honour for 1971 Grange, which was named the world’s best wine from the 1970’s by FINE magazine.
Recognition continued in 2015 with Penfolds award for the International White Winemaker of the Year, by the International Wine Challenge.