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Nugan Estate announces appointment of CEO

Nugan Estate has announced the appointment of John Freeman as chief executive officer as the company looks to the future with a five year plan.

Since its expansion into the wine industry in 2001, the Nugan family has grown to be one of Australia’s top exporters and plan to spend the next five years investing their brands nationally and around the world with the help of Freeman.

Michelle Nugan, matriarch of the Nugan family, said she believed in the Australian wine industry and its reinvention at higher price points around the world would be the key to success.

“As a family we are focussed on building our brand and people,” she said. “While we have established a strong footprint, we believe the next five years will be a period of growth for family businesses such as ours who are responsive to consumer needs, quality focussed and who invest in their brands, people and the Australian wine industry”.

Nugan said Freeman was an “exceptional” business leader and the family was very excited for him to move into the role of CEO.

“John led Oyster Bay in Australia and International Strategic Markets for the past 10 years,” Nugan said. “He was responsible for Oyster Bay’s growth to number one selling wine and number six brand in Australia nearly tripling revenue while maintaining profitability in spite of oversupply of New Zealand Sauvignon Blanc in the last 5 years.

“Prior to joining the wine industry John worked extensively in financial services, developing a strong understanding of the financial levers to drive sustainable profitable growth.

“John is a long term player and brings to Nugan Estate a great passion for leadership, business development and professionalism. We see John as the long term leader of Nugan Estate, enabling our good business and our great people to evolve and grow into an even better business. This is going to be a very exciting new chapter for our company, our brand and our people.”

Freeman said he was energised by the new opportunity and was also looking forward to working with the Nugan family.

“It is a great honour to have been appointed CEO of Nugan Estate. The Australian wine industry continues to have great opportunities in established and new markets around the world, and Nugan Estate is extremely well positioned to capitalise on these opportunities. 

“I look forward to working closely with the Nugan family and the team to further develop the long-standing relationships the company enjoys with key customers and suppliers, and to pursue growth in existing and new markets. 

“I’d like to thank the family for placing their trust in me and look forward to many years of growth and prosperity together.”





New Holland


WID 2017