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4/03/2016

Facing down the wine industry's elephant in the room

There’s an elephant in the room when it comes to most consumer research in the wine industry, and here it is: massive amounts of data are generated, by-products of smart technologies like mobile apps and CRMs (Customer Relationship Management systems), but go untapped and un-analyzed in favour of more traditional methods of research like surveys and polls.

AWRI


Flavourtech


Beverage Info Systems


New Holland


Rowe Scientific


Braud


Canberra Int Riesling Challenge


WEA


Fischer


IMCD


Groguard


WID 2017