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Facing down the wine industry's elephant in the room

There’s an elephant in the room when it comes to most consumer research in the wine industry, and here it is: massive amounts of data are generated, by-products of smart technologies like mobile apps and CRMs (Customer Relationship Management systems), but go untapped and un-analyzed in favour of more traditional methods of research like surveys and polls.

Seeley International


New Holland



WID 2017