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4/03/2016

Facing down the wine industry's elephant in the room

There’s an elephant in the room when it comes to most consumer research in the wine industry, and here it is: massive amounts of data are generated, by-products of smart technologies like mobile apps and CRMs (Customer Relationship Management systems), but go untapped and un-analyzed in favour of more traditional methods of research like surveys and polls.

AWRI

Flavourtech

New Holland

Rowe Scientific

SIMEI

Braud

Internation Wine Challenge

Leeder Analytical

AB Mauri

WID 2016