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Microchip label and smart phone app protects products against counterfeit scams

A Perth company has begun trials on secure labelling technology that uses a microchip to protect against counterfeit scams. The technology involves embedding labels with a small microchip that holds secure information about a product's history. The microchip in the label can then be read using a smartphone app, which could allow food or wine products to be tested for authenticity along the supply chain.



New Holland

Rowe Scientific



Internation Wine Challenge

Leeder Analytical

AB Mauri

WID 2016