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Oatley and Giesen families form partnership

Australia's Oatley and New Zealand's Giesen families have formed an Australian distribution partnership. Commencing April 2016, the partnership will see Oatley Fine Wine Merchants (OFWM) appointed as distributors of the Giesen portfolio in the Australian independent retail and on-premise markets.

“We are very excited to be working with the Giesen brothers to represent their impressive range of wines here in Australia” said OFWM Chairman Andrew (Sandy) Oatley. “The Giesens have developed a portfolio of wines of great depth, breadth and quality that enjoy an enviable reputation in the Australian market. We’re confident that we can expand on that in the independent retail and on-premise sectors, in which we specialise.”

“Giesen is yet another respected winery to join our collection of outstanding family owned producers from around the world” added Sandy, “Their wines are a perfect fit, providing both value for money, popular and critically acclaimed products that complement the rest of our range.”

Marlborough’s Giesen Wines was founded more than 30 years ago by brothers Theo, Alex and Marcel Giesen, who remain running the business they have built.

While Giesen Estate Marlborough Sauvignon Blanc is well known by Australian wine lovers, over the past five years Giesen has developed an enviable portfolio of boutique wines. Giesen’s collection includes; The Brothers, The Fuders, The Single Vineyard Series, Small Batch wines and their icon, The August Marlborough Sauvignon Blanc.

Founder and owner Theo Giesen says he is pleased that the next phase of the Giesen Wine’s growth in Australia is being undertaken with a distributor anchored in similar family and business values.

“We share a distributor with the Oatleys in America and have had the chance to work alongside them and know the two businesses share the same long term thinking. This partnership in the independent retail and on-premise channels will assist us to meet our objective of showing Australians the diversity and depth of our portfolio. Giesen sales are increasing in Australia and we look forward to this continuing as we work with the OFWM team.”



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