|Grapegrower & Winemaker||Wine & Viticulture Journal||Wine Industry Directory||
||Daily Wine News||
Treasury Wines chief Mike Clarke puts 30pc of products on ice
Subscribe to Daily Wine News e-mail
Browse the DWN Archive by date
Treasury Wine Estates is more than half-way through culling 30 per cent of its product lines but chief executive Mike Clarke says the products that are "retiring" from the market won't be sold, with the trademarks being kept in the vault for potential future use. Clarke is overseeing a vigorous cut in the number of individual product lines which numbered more than 3000 across the company's 100-plus brands.