|Grapegrower & Winemaker||Wine & Viticulture Journal||Wine Industry Directory||
||Daily Wine News||
Price formation in the French wine market
Subscribe to Daily Wine News e-mail
Browse the DWN Archive by date
The price of French wine is only partially derived from the wines objective characteristics and is also based on a social process of qualification. In this process, several market actors – wine producers, distributors, experts, journalists, industry associations, marketing specialists and consumers – participate in establishing the qualities of French wine. As a result, what qualifies as quality often depends on the social class and status position of the consumer.