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22/02/2016

Price formation in the French wine market

The price of French wine is only partially derived from the wines objective characteristics and is also based on a social process of qualification. In this process, several market actors – wine producers, distributors, experts, journalists, industry associations, marketing specialists and consumers – participate in establishing the qualities of French wine. As a result, what qualifies as quality often depends on the social class and status position of the consumer.

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