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John Saker: It's a matter of style
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Style can refer to where a wine sits on the dryness-sweetness scale; to wine characteristics that are winemaker induced; to others that literally come with the territory (ie, from the region, or even the vineyard). It can also mean grape variety. Chardonnay is a wine style, Pinot Noir another. Style was a talking point recently at the Central Otago Pinot Noir Celebration (always a highlight on the New Zealand wine calendar).