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PHILIP WHITE: Wine provenance watchdog
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Philip White discusses a new cryptographic digital business model which could revolutionise the way wine is sold, mainly by eliminating bullshit. I have seen the future of the fine-wine industry, and its name is blockchain. This is tricky to explain, so forgive me while I try. As the value of expensive exported wine continues to increase, many opportunities arise for those who would tinker with that main key of added value: the wine’s provenance.