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Wine distributor appoints new general manager

InWine Distribution, one of the nation’s fastest growing wine distributors, has appointed Murray Thomlinson as general manager.

Thomlinson, 33, is MBA qualified and brings a decade of experience in hospitality and marketing.

InWine Distribution was restructured after the merger 18 months ago of the Mornington Peninsula’s Red Hill Estate and historic Hunter Valley vineyard Arrowfield Estate. The distribution company has since flourished, and evolved to become one of only a handful of truly national wine distributors in Australia.

‘Although we are the ‘new kid on the block’, we’ve quickly developed a national reputation for a culture of service,’ Thomlinson said.

‘We have some high-quality brands on our list, and now regularly have winemakers contacting us seeking distribution because of word of mouth.’

While Red Hill Estate and Arrowfield Estate brands make up a large part of InWine Distribution’s business, the company has also secured the rights to highly rated regional wines.

Recent additions include Flying Fish Cove, from the Margaret River, the iconic New Zealand pinot maker Prophet’s Rock, and the exceptional handcrafted Heathcote wines from Munari.

Stalwarts of the InWine portfolio include iconic Australian brands such as Irvine and Redbank Winery’s Sally’s Paddock, plus emerging stars like Claymore and DogRidge. ‘Our policy is to have only one brand from each region, and we have a brand ceiling of 20 right now, our list stands on 17.’

‘We are in a really good place as a business right now. Our sales have trebled in two years and we have a clear vision of what we want to achieve as a national distributor.’



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