|Grapegrower & Winemaker||Wine & Viticulture Journal||Wine Industry Directory||
||Daily Wine News||
Millennials top U.S. in wine consumption
Subscribe to Daily Wine News e-mail
Browse the DWN Archive by date
There's no shortage of scorn heaped upon millennials for their perceived sense of entitlement, laissez faire attitude toward work and obsession with technology. Now add this: They like to booze it up. Millennials -- in general, people born between the early 1980s and early 2000s -- last year consumed 159.6 million cases, or 42 percent, of all the wine sold in the U.S., surpassing baby boomers and Generation X, according to a recent survey by the Wine Market Council.