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Key world wine consumption trends
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Millenials in the US don't want as much wine as their parents and the Italians are losing touch with their vinous heritage, but Prosecco is a 'weekday luxury' that knows no bounds abroad and China is back in the game, according to a Vinexpo-sponsored report on world wine consumption trends. It is the second time inside one month that concerns have been raised within the wine trade about the US, the world’s largest wine consuming nation.