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Diageo helps consumers understand drinks

Diageo Australia has revamped its DRINKiQ website as the company aims to help Australian consumers better understand how much alcohol they are drinking. A survey of almost 1000 Australians aged 18 and over found that half of those questioned were not aware of how much alcohol is in their drink. The survey found 50 per cent of respondents believed a schooner of full strength beer, a glass of red wine and a single serve of spirits with a mixer each contain one standard drink of alcohol.

Beverage Infosystems LLC IBWSS


WID 2018