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Chinese wine drinkers drive Australian export growth
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AN increase in the number of Chinese wine drinkers buying imported wine “off-premise” and consuming it at home is helping to drive the sale of Australian wine in China. A three-year study by the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science funded by Wine Australia is nearing completion and has found the number of people buying imported wine in China and their frequency of consumption was on the rise.